EV Charging Drives Retail

Creating a Captive Retail Audience

Over the past few years, you have probably noticed an uptick in the number of Electric Vehicles (EV) on the road. From those fancy-looking Tesla Model S’s to super-practical Nissan Leafs and Chevy Volts, you can hardly get through a daily commute without encountering one of the environmentally elite. But this move is far from a fleeting trend. By 2030, experts forecast more than 18.7 million electric vehicles will be on U.S. roads, with about 9.6 million charge ports needed to support them.

Let’s consider how installing EV Charging Stations is a sound investment in your business.

Boosting Customer Dwell Time

Think about how often you jump onto public Wi-Fi when visiting your local coffee shop or bookstore. And how likely are you to frequent a location that you know has reliable amenities, such as free wireless hotspots? For many of us, the answer is “very.” In fact, in a recent study, 81% of respondents agreed that Wi-Fi service is important to them in a cafe or restaurant setting.

Moreover, according to Business Insider, 62% of businesses report that customers spend more time in-store when free Wi-Fi is offered, with about half of small businesses reporting increased customer spending.


So, what does any of this have to do with EV Charging?

Much like Wi-Fi drives dwell time in coffee shops and bookstores, EV Charging Stations placed outside your location can increase foot traffic and time spent inside your business. EV charging can take anywhere from 30 minutes to more than 12 hours, depending on the battery size and speed of the charging point. Drivers need to occupy this time somehow, and what better way than inside your establishment?

Through our partner ChargePoint, you can envelop your charging stations in your brand or even direct customers to your doors through dynamic digital video advertising right on the charging station. Give customers a reason to visit and stay (i.e., time-sensitive coupon offer, daily special, etc.) and watch them spend!

Further, you can work with your own partners to advertise their goods on your charging stations. Consider the top brands that draw customers into your location. Now, start conversations with each to monetize your investment and increase your own revenue through a two-pronged approach!


Charging into Action

Now that you know the benefits of installing EV Charging Stations at your retail location, you’re probably wondering just how to go about it.

The process is actually quite simple!

American Energy Services will prepare your site for installation by ensuring the proper wiring, circuit protection and metering are in place. We perform all labor, and work directly with one of our top-rated partners to secure and activate the stations.

Paying for your charging stations is also easy. AES offers a wide range of finance vehicles to fit any project and budget. Many U.S. states also have rebates and tax incentives available to businesses installing new EV supply equipment. As your trusted partner, AES takes care of finding, processing and applying ALL relevant

So, are you ready for a new way to drive foot traffic and spending in your retail location? 

Let’s talk about our EV Charging Services, no-upfront-cost financing, and how other organizations like yours are preparing for the future by installing Electric Vehicle Charging Stations!
Tags: , ,

Leave a Reply

“Luke (AES Superintendent) has done a great job of managing this project in challenging circumstances. I appreciate all of your hard work in making this wonderful project a reality.”

Leslie Edinberg, Assistant Head of School for Finance, Advancement & Operations
St. Anne's School of Annapolis

We worked with a number of people from AES on this project and all were great in communicating and implementing what was best for our property and residents! It looks and feels like it has ALWAYS been there!

Cindy Gogluizza, Property Manager
The Isle Apartments

“AES just did a project in one of our schools and the options and pricing methods are not like anyone I have seen in the market.”

Michelle Griffith, Business Owner
DeVere Weatherization & Construction

AESsential Topics Blog

Feast Your Eyes on the Benefits of LEDs in Restaurants!

November 5, 2019

The best chefs know: We eat with our eyes before our mouths. According to a study by maru/matchbox, an astounding 69% of millennials take photos of their food—and post it online—before digging in! Proper lighting…read more

Haggle-Free Savings: Auto Dealers Reap the Benefits of LED Lighting!

October 30, 2019

Every day, we’re bombarded with car advertisements, from billboards to television commercials to online ads. But nothing compares to the experience of actually seeing, touching, and—admit it—smelling a new car at the dealership. You’ve been…read more

Staying One Step Ahead of Crime with LED Lighting

October 18, 2019

Imagine walking down a dark street on your way home from work. It’s impossible to see what’s ahead of you, or even worse… what’s behind you. Unfortunately, crime happens everywhere, but what if there was…read more

Read more posts
Our Customers