Creating a Captive Retail Audience
Over the past few years, you have probably noticed an uptick in the number of Electric Vehicles (EV) on the road. From those fancy-looking Tesla Model S’s to super-practical Nissan Leafs and Chevy Volts, you can hardly get through a daily commute without encountering one of the environmentally elite. But this move is far from a fleeting trend. By 2030, experts forecast more than 18.7 million electric vehicles will be on U.S. roads, with about 9.6 million charge ports needed to support them.
Let’s consider how installing EV Charging Stations is a sound investment in your business.
Boosting Customer Dwell Time
Think about how often you jump onto public Wi-Fi when visiting your local coffee shop or bookstore. And how likely are you to frequent a location that you know has reliable amenities, such as free wireless hotspots? For many of us, the answer is “very.” In fact, in a recent study, 81% of respondents agreed that Wi-Fi service is important to them in a cafe or restaurant setting.
Moreover, according to Business Insider, 62% of businesses report that customers spend more time in-store when free Wi-Fi is offered, with about half of small businesses reporting increased customer spending.
So, what does any of this have to do with EV Charging?
Much like Wi-Fi drives dwell time in coffee shops and bookstores, EV Charging Stations placed outside your location can increase foot traffic and time spent inside your business. EV charging can take anywhere from 30 minutes to more than 12 hours, depending on the battery size and speed of the charging point. Drivers need to occupy this time somehow, and what better way than inside your establishment?
Through our partner ChargePoint, you can envelop your charging stations in your brand or even direct customers to your doors through dynamic digital video advertising right on the charging station. Give customers a reason to visit and stay (i.e., time-sensitive coupon offer, daily special, etc.) and watch them spend!
Further, you can work with your own partners to advertise their goods on your charging stations. Consider the top brands that draw customers into your location. Now, start conversations with each to monetize your investment and increase your own revenue through a two-pronged approach!
Charging into Action
Now that you know the benefits of installing EV Charging Stations at your retail location, you’re probably wondering just how to go about it.
The process is actually quite simple!
American Energy Services will prepare your site for installation by ensuring the proper wiring, circuit protection and metering are in place. We perform all labor, and work directly with one of our top-rated partners to secure and activate the stations.
Paying for your charging stations is also easy. AES offers a wide range of finance vehicles to fit any project and budget. Many U.S. states also have rebates and tax incentives available to businesses installing new EV supply equipment. As your trusted partner, AES takes care of finding, processing and applying ALL relevant
So, are you ready for a new way to drive foot traffic and spending in your retail location?