Feast Your Eyes on the Benefits of LEDs in Restaurants!
The best chefs know: We eat with our eyes before our mouths. According to a study by maru/matchbox, an astounding 69% of millennials take photos of their food—and post it online—before digging in! Proper lighting can make your restaurant’s food camera-ready and garner social media attention for your establishment.
Enriching the Experience
Of course, proper lighting has uses beyond gaining social media stardom. It is also extremely important when establishing mood in a restaurant setting. Whether it’s romantic, casual, upscale, or cozy, with the right lighting you can take the customer experience to the next level.
Every restaurant has its own unique look and feel—a tailored ambiance or atmosphere. LEDs create an opportunity to customize interior lighting to suit a desired setting. Creating this perfect mood can bolster sales and make your restaurant more memorable. Surveys show that 70% of customers prefer to stay longer in restaurants that are well lit. Conversely, spaces that are too bright or too dim make them eager to leave.
LEDs have a variety of brightness and warmth levels. Choosing warm or cool lighting can define the character of your space. A modern bar & lounge requires a different aesthetic than a family-style Italian restaurant. LEDs can accommodate any setting! Less-efficient incandescent bulbs burn out quickly and risk creating an ambiance that screams of neglect. New LED lights in restaurants create an ideal atmosphere without making guests squint to read a menu.
Not Just for Customers
Preparing high quality food in poorly lit kitchens can be quite the challenge for any chef. LEDs make it easier for kitchen staff to make quality food in a timely manner, with every detail! Keep in mind that kitchen-area lighting should always accommodate the safety of the staff and food.
Not only can lighting set the mood, it can also increase overall sales. Depending on your setting, the lighting can influence customers to stay longer, eat more, and result in larger orders. Proper lighting can also help sell products by making the food look more appealing. For greater effect, lighting should be placed in areas where it can dramatically accentuate any special bar and food items.
Variety is on the Menu
From the bar to the lobby, the kitchen to the dining room, and everything in between, restaurants require a variety of lights. LEDs are extremely versatile, making restaurant lighting easier than ever before. They can be installed in pendant lights, panel or strip lights, recessed lighting, and in all kinds of exterior lighting. LEDs can replace nearly every outdated bulb in your restaurant and when used inside commercial coolers or freezers, those appliances require less energy to keep food cool. LEDs are adaptable—perfect for the wide-ranging needs of any restaurant.
Making Dollars and Sense
Restaurants use five to seven times more energy per square foot than other commercial buildings. LEDs reduce energy consumption from lights and other restaurant appliances and therefore contribute to a reduction in energy expenditure and your overall operating costs. For this very reason, the energy and money-saving benefits of LEDs make these simple updates a no-brainer!