Haggle-Free Savings: Auto Dealers Reap the Benefits of LED Lighting!
Every day, we’re bombarded with car advertisements, from billboards to television commercials to online ads. But nothing compares to the experience of actually seeing, touching, and—admit it—smelling a new car at the dealership. You’ve been there: you finally make the decision to step into the showroom, every single detail of your next car already in the front of your mind. Whether it’s a smooth, black leather interior or a sleek, candy apple red paint job, every element of the design is crucial. But what happens when that perfect picture is marred by dull, flickering lighting that turns that beautiful red convertible into a dingy orange throwback to the 1980’s? Does your interest fade as your fantasy comes to a screeching halt? Can the salesperson overturn your disappointment? The right lighting is essential for any auto dealer.
Turning Onto LED Lighting
Lighting costs in the auto industry prove to be one of the highest overhead expenses, and saving money is just as important as driving sales. Dealerships across the country have begun investing in LED lighting to drastically cut their annual lighting bill, while improving the overall customer experience and creating a better, brighter environment for employees.
Even so, as of 2016, only 15% of the 18,000 car dealerships in American fully converted or partially converted to LED lighting. That leaves a huge number of missed opportunities for dealers to save money and improve their overall customer experience—gaining a competitive edge over the competition.
Who wouldn’t want to have a brighter, more attractive showroom? Under super-versatile LEDs, customers can better see important details in high definition. According to V12 Data, auto sales could increase by about 25% if car dealers were to improve upon the retail experience. Additionally, LEDs have been found to positively affect energy and alertness levels, meaning under the right lighting customers will be more engaged and involved in the buying process.
Reinvesting in the Future
By investing in energy-saving measures, a company is able to pay back project costs with their savings and reinvest resources into other areas of their business. Take our client, a local Ford dealership, for example. By simply upgrading their lighting to LED, they could save nearly $50,000 annually, bringing in $344,000 over the next decade. Imagine what you could do with an extra $50,000 in your pocket every year! Could you bring on a much-needed additional salesperson? How about installing amenities like a coffee bar to keep customers happy while they wait for their paperwork to be completed? Upgrading to LED lighting is such a simple way to make your wish list a reality!
Better Lighting, Safer Lots
We would be remiss not to discuss the added benefits of outdoor LED lighting. Obviously, exterior LED lighting draws in more traffic, helping your location to stand out against nearby roadside dealerships operating under dim, outdated lighting. But, as we learned in last week’s Staying One Step Ahead of Crime with LED Lighting blog post, exterior LED lighting helps to decrease and deter crime while providing clearer security camera footage. Upgrading your outdoor lighting is an easy way to secure your facility both during and after business hours.
Investing in LED lighting is truly a win-win for auto dealerships. Your customers will feel safe and confident in the buying process and you will be able to save money and concentrate on what is most important: growing your business!